The health and fitness industry is constantly evolving, and this year is no exception. As we step into 2025, we are likely to see new trends emerge due to recent social movements, research and technology, and a shift towards holistic well-being. Whether you’re a seasoned fitness enthusiast or just starting your wellness journey, let’s take a look at the topics we believe are going to be at the forefront of health and fitness in 2025!
1. Protein, Protein, Protein!
Protein continues to be a main focus of nutrition in 2025, with an increased emphasis on incorporating high-quality protein sources into everyday diets. Whether through plant-based options, fortified foods, or protein supplements and snacks, consumers are prioritizing protein to build muscle, enhance recovery, reduce hunger and cravings, and support overall health. Protein is essential for active lifestyles, and innovations in protein-rich products like our Meal Shake make it easier to meet daily needs. Tip: Add a scoop of our unflavored Collagen + Probiotics into your morning coffee or tea for a quick and easy 10 grams of protein!
2. Hormone Health Takes Center Stage
With growing awareness of how hormones impact everything from energy levels to metabolism, hormone health is becoming a very popular point of discussion, especially the stress hormone cortisol. There has also been an increase in studies related to hormone imbalances affecting the thyroid, which can affect weight and metabolism. You may have even started hearing people discuss hormone imbalances being a barrier to their weight loss goals or causing them to gain weight. Therefore, many women are starting to implement habits that will help balance their hormones and prevent cortisol spikes such as changing their workout routine, adopting new eating habits, prioritizing sleep, and supplementation. This especially becomes important to keep an eye on when going through menopause due to the unstable hormone changes during that time.
3. The Pilates Boom
As women are learning how their exercise routines can impact their hormones, many are starting to move away from high-intensity workouts like HIIT, intense cardio, and heavy weight training and shift more towards low-impact workouts such as Pilates, Lagree, and Yoga. These types of workouts are also less stressful on the joints and can be enjoyed by people of all ages and skill levels. Additionally, we are also seeing a trend towards more community-based workout classes post-pandemic as people are seeking that public interaction, which can be found in a pilates studio.
4. Walking for Weight Loss & Well-Being
Another great way to exercise without spiking your cortisol is simply by walking. Walking is reclaiming its status as a powerful tool for weight loss and overall wellness. More people are embracing daily step goals, outdoor strolls, and walking workouts as an accessible and low-stress way to stay active. Beyond the physical benefits of walking, there is an abundance of research supporting the positive effects of consistent walks on mental health!
5. Hydration is Key
Hydration is no longer just about drinking enough water; it’s about optimizing electrolyte balance and hydration strategies for peak performance and recovery. People are becoming more aware of the fact that proper hydration impacts energy levels, cognitive function, and physical performance, therefore prioritizing it in their wellness routines. Smarter hydration habits are being encouraged by enhanced water products, educational campaigns, and hydration supplements like our Amino Hydration, which includes 5 key electrolytes and amino acids to support hydration, muscle recovery, and performance.
6. All-Natural Ingredients
Consumers are increasingly gravitating towards products made with all-natural, clean ingredients. This trend spans everything from supplements to skincare, with a focus on transparency and avoiding artificial additives. People want to know exactly what they’re putting in their bodies as they prioritize health and we continue to make clean ingredients a priority when formulating all of our new products.
7. Healthy Alternatives + Functional Ingredients
People are starting to look for healthier and more functionally beneficial alternatives to their favorite items. For example, we can really see the boom of this trend when we look at soda alternatives like Poppi and OliPop, both of whom position themselves as a “healthier soda” with better ingredients and more functional benefits. We took part in this trend when we launched our Matcha Amore Iced Tea this summer, meant to be a healthier alternative to coffee or energy drinks with all-natural ingredients and added benefits like l-theanine and prebiotic fiber.
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The health and fitness trends of 2025 reflect a shift toward holistic well-being. From prioritizing protein and hormone health to embracing walking and Pilates, there are endless ways to Make Fit Happen this year. Stay ahead of the curve by incorporating these trends into your lifestyle.
Ready to make 2025 your healthiest year yet?